It’s a commonly held belief that the customer is always right, but exactly how true is that saying? Well, if you ask us, it’s pretty damn true.
The reason why is pretty simple. Thanks to the rise of the internet, people have an almost infinite amount of choice. When you’re creating content, you’re competing with literally every other piece of content on the internet. When you release a product or a service, you’re competing with every other similar product or service on the market. B2B companies that used to operate in just the local area now need to think globally.
This newfound globalisation also means that consumers have more choice than ever, and that goes for both B2B and B2C goods and services. And that has a knock on effect because now people don’t choose companies just because they’re nearby – they look for a whole heap of factors including social proof, the company’s reputation and whether they specialise in the specific niche that they’re interested in.
The market decides
So what does this mean for B2B companies? Well, we now live in a society in which the market decides whether something is good or not. Facebook isn’t the largest social network in the world because of anything its marketing department did – it’s the largest social network in the world because it’s the one that people choose to use.
As businesspeople, we have little control over what people choose to use or where they spend their money, which is why we often turn to marketing and lead generation to drum up business. The problem with this approach is that no amount of marketing can make up for a bad product, and too many companies think that sales and marketing can act as a magic bullet. Wrong.
The good news is that if your product is good enough, a decent marketing campaign is like pouring fuel onto a fire. Your product will sell itself, but your sales and marketing team will help to sell it the people who will sell it for you by spreading the word, eventually leading to a snowball effect in which your ROI grows and grows until it’s through the roof
Conclusion
Here at Bant.io, we specialise in lead generation, but that doesn’t mean we just blindly sell our services to whoever asks for them. We know that leads alone can only get you so far, and while we do our best to generate qualified leads and to help to convert them into paying customers, they won’t be customers for long if your product doesn’t cut the mustard. That’s why it’s important to get your product and service right before you start pouring money into marketing. That way, your 2x ROI will shoot up to 4x, 5x, or even 10x thanks to the power of your product.
Need a little help with lead generation? Help is at hand. Request a demo of Bant.io to find out how we can help your company to grow by sending hot B2B leads directly to your inbox. You won’t regret it.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.