The social media marketing industry is rapidly evolving, and even taking a couple of months off can leave you so far behind that you face an uphill struggle to catch back up with the latest fads and trends, as well as the current research on what works and what doesn’t on different sites.
The result is that many time-strapped marketers – and particularly those working in busy B2B departments who use social media as just one of many tools in their toolkit – struggle to keep up with their competition. That’s why they turn to industry thought-leaders and other experts who can teach them everything they need to know.
But with so many people on the market, it can be difficult to tell where to start. That’s why we’ve done the hard work for you and picked out two of the most knowledgeable social media experts on the planet. Let’s go.
Ted Rubin
Ted Rubin covers a little bit of everything, but it’s when he talks about social media and content that you get a true idea of what he’s capable of. He’s also an advocate of growth hacking and a thoroughly knowledgeable businessman as a whole, which means you might learn something more than some simple social media tips.
As well as being a thought-leader in his own right, Rubin is also the cofounder of Prevailing Path, a company which bills itself as a “content to commerce” company – which is the goal of many social media marketers in the first place. He’s no stranger to using content on blogs and social networking sites to drum up sales – much to the delight of his clients.
And the best thing is that Rubin regularly delivers keynotes at events and conferences all over the world, and it’s worth going out of your way to catch him if you need some extra inspiration. He also regularly writes for publications like Inc. and Forbes – they keep inviting him back, so he must be doing something right.
Find out more about Ted Rubin.
Rebekah Radice
Radice is an LA-based social media speaker, consultant and trainer who’s got twenty years of experience in the industry. She’s far from jaded, though – if you catch her at a conference, you’re sure to get fired up by her seemingly endless well of energy. You can tell it’s a subject that she’s passionate about.
On top of that, because she’s available as a consultant, she can come into your company to talk to your employees and to get them fired up about the possibilities that social media has for everything from sales and marketing to customer service and employee engagement.
It’s interesting to note that Rebekah used to work as a host on morning radio, which may explain why she’s so engaging as a speaker. She also has plenty of experience of both the strategy and the nitty gritty details of social media marketing, and when you couple that with her enthusiasm, you’re on to a winner.
Find out more about Rebekah Radice.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.