Working with influencers is a great way to boost your marketing efforts. After all, you can tap into their existing audience while simultaneously benefitting from the social proof that’s passed on by an authoritative figure who knows what they’re talking about.
But where do you start? After all, there are hundreds of millions of WordPress blogs alone and countless high-profile Facebook pages and Instagrammers. YouTube is also a powerhouse for influencer marketing, even in the B2B arena – after all, it’s also the second largest search engine in the world behind Google, which owns it.
Influencer marketing is a growing trend across all sectors and new influencers are made every second, every time someone creates a social media profile or launches a blog site. It isn’t easy. That’s why we’re sharing a couple of resources to help you to get started.
Dave Peck
Peck has had a varied career with stints as Global Head of Social Media & Influencer Marketing at PayPal and his current role as CMO at Kind Financial, which provides technological solutions to allow the cannabis industry to safely make financial transactions. It just goes to show how the cannabis industry is becoming a huge draw for talent now that it’s been legitimised.
The interesting thing about Peck is that he’s been active in the industry since the early 2000s, which makes him an early adopter of social media marketing. His take on digital marketing has led to him working with brands like Stella McCartney, Coca Cola, Wells Fargo, The Grammys, The Ozzy Osbourne Auction and more.
Peck has a website that he doesn’t often update, but he is super active on Twitter and so it’s worth following him for his thoughts on influencer outreach and the state of modern marketing. He’s also a regular contributor to Entrepreneur.com and his presentations on Slideshare are fascinating reads in their own right.
Find out more about Dave Peck.
SYLO
SYLO is all about making influencer marketing more measurable. After all, influencer marketing has traditionally been more of an art than a science, which is why SYLO has stepped in to try to fix that.
They offer a platform that’s specifically designed to measure the impact of influencer marketing and it provides full transparency for both brands and content creators. One of the best things about it is the fact that it works for creators of all sizes so even if they’re just starting out, it’ll help all parties to better understand their audience.
SYLO even taps into social media accounts to get a realistic idea of follower counts and interaction rates. That helps brands to automate much of the legwork while getting an accurate idea of how much to spend to secure a positive ROI. Better still, it’s easy to use and quick to sign up to, making it one of the most powerful tools on the market when it comes to influencer marketing.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.