Data is everything, but it doesn’t mean much without analysis. On top of that, if something isn’t being tracked then it can’t be measured and refined, so it’s pretty clear that implementing advanced analytics is important for any kind of business.
When it comes to deploying an analytical framework within your own company, there are two main choices. The first is to hire an individual, either a full-time employee or a freelancer who can help you to make sense of your data. The second is to hire an agency or some other external company that has the expertise and the infrastructure to handle it for you.
Each strategy has its own advantages, but B2B brands in particular often find that they have such a huge amount of data that they need a full team to be able to make sense of it. That’s where these two companies come in.
Vertical Measures
Vertical Measures is a digital marketing agency with a difference. As their name suggests, they put a strong focus on setting and measuring metrics, but they also aim to integrate digital marketing with offline campaigns, applying tangible metrics to offline activities – which are notoriously difficult to track and to measure.
One of the interesting things about Virtual Measures is that they practice what they preach, which is why the size of their business has tripled over the last few years. Arnie Kuenn, the company’s CEO, has over twenty years of experience in the marketing and technology industries, and he’s also a keynote speaker and the author of Content Marketing Works: 8 Steps to Transform Your Business.
All of that combines to create a best in class marketing agency that can cover all aspects of your digital marketing strategy. They know that everything needs to be measured, and they have the expertise to follow through with that. It’s all about measuring, analysing and improving, and if you’re struggling to achieve this internally then you’ll want to work with a company, like Vertical Measures, who can help you.
Find out more about Vertical Measures.
TrackMaven
TrackMaven is a little different to Vertical Measures in that they don’t have the infrastructure of an agency sitting behind the company. That means they can’t help you to carry out marketing campaigns – but they can help you to track the results of the campaigns that you deploy yourself.
Better still, using TrackMaven means that all of your analytical data will be in a single place, making it much easier for you to get a holistic view of your marketing campaigns. Whether we’re talking about social media and email marketing or whether we’re talking about PR, SEO and marketing automation, TrackMaven has got you covered.
Allen Gannett, the company’s CEO, has designed their offering from the ground up around their ability to do two key things. The first is to offer up a plug and play interface that can integrate with what marketers are already using, without the need for a complicated setup. The second is to automate much of the data crunching so that it’s easier than ever to prove an ROI and to optimise performance.
Find out more about TrackMaven.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.