Taking care of customers and prospects isn’t easy. Let’s face it, you have a business to run, staff to manage, processes to optimise and orders to fill, and while customer service and lead nurturing are both essential, it can be hard to find the time that they really deserve.
That’s why it’s important to work with an outside agency if you need the help. After all, augmenting your own offering with outside expertise is better than delivering a substandard experience and driving customers and prospects away from you. Many agencies specialise in surprising and delighting your customers so that they tell their friends and their friends’ friends all about you.
Word of mouth is arguably more important for B2B marketers than it is for B2Cs, which is one of several reasons why surprising and delighting and nailing the customer journey is so important.
Let’s take a look at a couple of companies that can help you to do just that.
The Brian Carter Group
The Brian Carter Group is all about using data, psychology and creativity to inspire your customers to take action, whether you’re asking for email signups or whether you’re trying to get people to make a purchase. They pride themselves on being different to typical agencies, and a big reason for that is their commitment to using data to improve the customer journey.
The Group’s eponymous founder has had a varied career as a speaker, marketer, author and comedian, and he brings this hotpot of experience to bear on everything he does. His agency can do things that other agencies can’t do simply because they see the world from a different perspective.
Of course, the fact that the Brian Carter Group occupies a niche is a mixed blessing. Their services might not be for you, but if you’re looking for someone to bring a serious analysis of consumer behaviour to your marketing and customer service teams then the BCG is a good place to start.
Find out more about the Brian Carter Group.
Razor Social
Headed up by founder Ian Cleary, Razor Social is a specialist social media and content marketing agency that knows all about the importance of perfecting the user journey and adding value to the customer experience to create brand advocates.
Better still, as well as acting as your agency, Razor Social can also provide a range of other services including public speaking and executive coaching. They also offer up downloadable resources that you can use to educate yourself while simultaneously getting a feel for how much they really know about content marketing and customer service. It’s particularly worth grabbing Ian’s list of tools to save time and boost results – after all, that might be all you need.
Ian and RazorSocial have been featured in Inc, VentureBeat, The New York Times and Forbes, so whether you’re bringing him in as a consultant or whether you’re hiring him to speak at an event, he’s sure to add a lot of value with his thoughts on customer-centricity.
Find out more about RazorSocial.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.