No one works in a silo, and today’s world of business is a complex, ever-changing beast. That makes it hard for marketers to stay up-to-date with best practices and the new studies that are published on a daily basis. There simply isn’t enough time in the day for B2B businessmen to keep up with everything.
Many people – myself included – turn to whitepapers when they want to study a specific subject in detail. But the problem is that not all whitepapers are created equal, and some sources are more reliable than others. So how do you cut through the noise and access only the best of the available material?
You’re in luck because we’ve done the hard work for you. Here are just two of our favourite places to go for top quality research and wicked whitepapers.
Ten Ton Marketing
Ten Ton Marketing is effectively the alias of B2B content marketing consultant Stephanie Tilton, and indeed she’s available for hire if you need to bring in a little extra firepower. Tilton is a little bit of everything, with creds as both a marketer and a marketing strategist.
Tilton has written literally hundreds of different case studies and whitepapers for companies as varied as Akamai Technologies, Compuware, SAP, SAS and Symantec, which means that she brings a whole heap of experience to the table with her original whitepapers and downloadable material. Better still, much of it is offered up for free, despite the fact that her content is well worth paying for.
Overall then, Tilton brings a lot to the table, and recent resources include The Next Evolution in Customer Acquisition: The Social Content Platform and How to Detect and Enforce Against Brand Abuse in Social Media. As you can tell, there’s plenty to learn from there – and those are just the tip of the iceberg.
Find out more about Ten Ton Marketing.
Shift Communications
Shift Communications is a big believer in data-driven PR, and they extend that to the resources that they share. But it’s not just PR that they cover – they also have a big focus on marketing and communications, and the three different disciplines come together nicely in the content they share.
Better still, they also offer a weekly email newsletter that shares the top stories from PR and marketing, as well as tutorials and how-tos. Their blog is pretty good too, but it’s their resources that really shine and add value to B2B businessmen of all types.
Recent releases include How to Choose a MarTech Stack, Paid Media 101 and The Modern Guide to Trade Show Marketing, but you can also download their Marketing Insight Series and their flagship guide to Data-Driven PR. The good news is that their data-driven approach carries over to their downloads, and each of their whitepapers is meticulously sourced with the latest facts and statistics from relevant authorities. What’s not to love?
Find out more about Shift Communications.
Dane
Dane Cobain is a published author, freelance writer, book blogger, poet and (occasional) musician from High Wycombe, UK. Before going freelance, he worked as a social media marker, now specialising in writing about publishing, technology and marketing.