Sales and Lead Generation

Efficiency

10 May Why You Should Obsess About Efficiency

Obsession is a strong word, but we think it’s justified here. That’s because when you start to obsess about efficiency, you find new ways to think about your business and end up saving yourself – and your clients – huge amounts of time. It’s your clients...

Read More
Social Proof

30 Apr What You Need to Know About Social Proof

Social proof is one of the most powerful phenomena we have available to us as marketers. As human beings, we’ve always trusted the opinions of other people and used them to arrive at our own conclusions, but this element of our society has only continued...

Read More
AI

24 Apr How AI Will Changes Sales Beyond Recognition

When sales teams were first becoming the new norm for businesses who wanted to capture leads and turn them into customers, the best salespeople were the ones who learned their customers’ names and interests. They’d change the way they talked (and what they talked about)...

Read More
Sales and Marketing Alignment

16 Apr What is Sales and Marketing Alignment?

If you’ve spent any time working in either sales or marketing then you’ve probably heard the phrase “sales and marketing alignment” before. The problem is that not everyone has the same idea of what it actually means. For example, some companies think that they can achieve...

Read More
B2B Sales

09 Apr The Unique Peculiarities of B2B Sales

B2B sales is a complex process that looks very different to the B2C sales process, and it requires a totally different set of skills. One of the most obvious differences between B2B and B2C sales is that B2C sales leads typically follow a longer customer...

Read More
Celebrity Star

26 Mar How to Become a Celebrity in Your Industry

You don’t have to be a celebrity to promote your products. It helps though, which is why Gary Vaynerchuk’s VaynerMedia is thriving. His personal credibility is transferred to his company (which is B2B, by the way), and that helps it to drum up more business...

Read More
Lead Magnets

26 Mar Are Lead Magnets Losing Their Value?

If you’ve spent a significant amount of time in the digital and content marketing industry, you’ve probably noticed a trend. Back in the day, when Facebook was still growing and Snapchat and Instagram didn’t even exist, there was a huge explosion in the number of...

Read More
GDPR

19 Mar Are You GDPR Compliant?

The EU’s new GDPR legislation takes effect in just a couple of months, and yet despite that, many marketers are still not sure what the legislation means and the implications that it has. Many B2B marketers are under the false assumption that it’s primarily a...

Read More
Content Creation

19 Mar Content Creation Ideas for B2Bs

Writers block doesn’t just affect novelists. Modern marketing is all about storytelling and both B2Bs and B2Cs have to treat themselves like publishers, committing to releasing a steady stream of content to their social media followers. Content creation brings people in and then keeps them...

Read More