What is sales acceleration software?
It’s what it sounds like: it’s software used to speed up the sales cycle while reaching more leads. Sales acceleration software provides the tools to increase the number of sales made and improve the sales process for anyone involved.
Sales acceleration platforms might offer services like email outreach, social outreach, retargeting ads, PPC ads, and sales chatbots. The best sales acceleration software leverages technology, expertise, and automation to make the sales process seamless and leave space for team members to connect more with the work and the audience.
What are the benefits of using a sales acceleration platform?
When it comes to customer retention rates and building long-term relationships with them, sales acceleration software provides automation that checks in with customers regularly and gives them an easy onboarding experience. Improving the customer journey is likely to attract and retain high-quality leads.
On the business side, the efficient use of a sales acceleration platform makes work easier for employees. Important notes and data can be organized, repetitive tasks delegated to the software, and standard operating procedures are established.
The sales team is then freed up of unnecessary tasks to focus on building customer relationships. The best sales acceleration software means there’s no need to manage the sales cycle manually.
5 ways to leverage sales acceleration softwares
The main idea to remember is it’s all about the lead. The power has shifted from business to customer. Leads are expecting content and brands that speak to them. With all the available options for consumers, to attract and retain leads, all efforts should have the customer in mind. Here’s how to properly use a sales acceleration platform with the lead in mind.
1. Lead scoring
This is the method of scoring leads that come in based on their likelihood of providing value to the company. Lead scoring might vary per business and will likely consider different aspects of the lead. For example, lead scoring could consider the lead’s budget, location, and technological capabilities. A higher numerical score in these categories means the lead is high-quality and worth pursuing.
2. Lead routing
For high-quality leads, the best sales acceleration software has the capability to set up processes that automatically reroute a lead to a specific sales representative. Each representative will have unique experiences and skills so lead routing can send them leads that will benefit the most from a conversion with them over another sales representative.
3. Lead qualification
Sales acceleration software can automatically assess whether or not a lead is properly qualified for the business’s goals. Use filters to process leads and determine if they would be a good fit for the product or service and if they are likely to become long-term customers.
4. Buyer research
Inform the sales process by researching the leads that come in and the customers as they interact with the business. How much is known about the customer determines how thoughtful interactions with them are. Information can automatically be gathered using a sales acceleration platform through questionnaires, for example.
Use the data compiled by the sales acceleration software to see what sales coaching is needed for representatives, and how to manage the customer relationship management tool for an optimal customer experience.
The best sales acceleration software with bant.io
Identify and automatically engage with ideal customers, using proven cross-channel lead generation strategies. Monitor the campaign progress across all channels, directly from a dashboard, and adjust campaign parameters in real time. Take advantage of our specialist support in email and social outreach, PPC and retargeting ads, and sales chatbots.
Schedule a personalized demo with one of our consultants and discover how bant.io can help you reach your sales goals.