There’s no denying that TikTok is a huge social media platform. With over 1 billion active monthly users in over 150 countries, the app has been downloaded over 200 million times in the United States alone.
Demographics on the app are a bit all over the place too. TikTok audiences range from 13 to 60 years old, with 29.5 percent of them ranging between 20-29 years old, 16.4% between 30-39 and 13.9% for 40-49 years old.
What’s more, people LOVE the app! TikTok users, on average, spend 52 minutes per day scrolling through videos, with younger people spending an average of 80 minutes scrolling!
And the engagement speaks for itself.
A recent case study centers around a video that Jennifer Lopez posted to both Twitter and TikTok. With 45 million followers on Twitter and only 5 million on TikTok, I’d guess that she’d get more video views on Twitter, right? Wrong!
The video only received 2 million views on twitter and 71 MILLION on TikTok.
Connecting with TikTok influencers
Many users believe that TikTok should be a lifestyle-only platform, but TikTok itself disagrees. The company actually hosts a Creator Marketplace, connecting influencers and content creators with brands who fit their audience. Brands can browse the platform’s top storytellers to see who might match their brand’s vibe and help get everyone connected directly.
This is a pretty novel and very cool feature. Rather than relying on a third party influencer network, like Upfluence or Tagger, TikTok is managing the conversation directly in-house, a move Instagram should make note of.
Creating brand-appropriate content
So even if your business joined TikTok, what would you post? This is the best part about TikTok for companies. The short-format videos and wide range of audio clips, songs and video editing features allow you to unleash your brand’s creative side.
Feeling stuck in the Facebook ads loop? Can’t get your social ROI to budge? Make a TikTok video!
According to the TikTok website, the platform is:
“No matter how big or small your business, no matter what you’re making or selling, we believe your brand deserves to be discovered here.”
And there’s already plenty of business-minded content on the platform! Just take the bant.io profile, for example. Our team has a ton of fun coming up with new, albeit cheeky, ideas to promote our full-service marketing and lead gen platform:
Sometimes we take things a little more serious and offer real advice:
The best thing you can do is check out some other TikToks from other users in your industry and figure out a way to make their content, but better! Use trending sounds, video effects (the green screen one is always hilarious) and don’t inhibit your creativity!
A place for everyone
TikTok prides itself on being “a fully immersive, no judgement world where there’s an audience for every voice.” And that includes the voice of your company!
While there is a TikTok ads platform that you can take advantage of to get in front of other business professionals, we highly recommend trying your hand at creating some engaging content first.
A large portion of the videos on the platform break the fourth wall, strike an emotional chord or use humor in some way. There are no rules when it comes to TikTok videos – Just make sure that you’re representing your brand authentically and providing some kind of value, whether it’s a laugh, a cry or some interesting business information.