Sales and Lead Generation

24 Mar Artificial Intelligence for B2B Lead Generation

If you’re already using data analysis or predictive analytics tools as part of your B2B marketing strategy, the next logical iteration of this strategy is using artificial intelligence (AI) solutions to make the process of finding, attracting and nurturing B2B leads as efficient as possible....

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18 Mar 3 B2C Marketing Tactics for B2B Marketers

The conventional wisdom is that there’s still a huge gap between the world of B2B marketing and B2C marketing. While that might have been true even 12 months ago, the gap seems to be narrowing. All of a sudden, B2B marketers are experimenting with video...

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12 Mar 6 B2B Marketing Trends You Need to Know

In the world of B2B marketing, strategies and tactics continue to evolve in response to changing customer demands. The six trends below are worth a closer look because they give insights into what strategies and tactics are currently being deployed effectively by B2B marketers today. #1:...

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