Sales and Lead Generation

15 Oct Benchmarking Your B2B Marketing on LinkedIn

In September, LinkedIn released its latest “Spotlight on Best Practices” – a compendium of best practices based on what has worked - and what hasn't worked - for B2B marketers. And just two months earlier, in July 2016, Bizible released its “2016 LinkedIn Ads Benchmark...

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08 Oct How to Optimize Your B2B Social Media Marketing

When it comes to B2B social media marketing, there are some things that every company seems to do – they set up a Facebook page, they connect with business decision-makers on LinkedIn, and they send out regular tweets about what’s happening at their business. But...

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