Sales and Lead Generation

25 Aug B2B Marketing Buzzword: Predictive Analytics

Wouldn’t it be nice to know in advance which B2B marketing campaigns are going to work, before you spend time and resources on them? Wouldn’t it be nice to identify new revenue opportunities before they actually appear? And wouldn’t it be nice to know what...

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17 Aug 3 unbelievable B2B marketing statistics

In the world of B2B marketing, there are some standard practices that are rarely challenged, to the point where they've become conventional wisdom. However, these unbelievable B2B marketing statistics may change your mind about what really makes sense for your business. Statistic #1: Over 70% of...

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14 Aug How to construct the perfect B2B buyer persona

As a B2B marketer, your job is to know as much about your customer as possible. Think of each buyer persona as being a complex psychological profile, complete with habits, preferences, and behaviors. It goes well beyond just job title or industry. Here are three questions...

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14 Aug 3 ways to predict B2B marketing success

One of the biggest buzzwords today in the B2B marketing industry is “predictive analytics,” or the idea that crunching massive amounts of data is going to lead to better marketing and sales decisions. Given enough data and computing power, the thinking goes, it’s possible to...

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