Sales and Lead Generation

The Arts

10 Feb What Marketers Can Learn from the Arts

As salespeople and marketers, we’re constantly looking for new ways to get a leg up on the competition. Sometimes that’s as simple as looking at what marketers from a different industry are doing and finding ways to port that to your own industry. At other...

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03 Feb An Introduction to the Streisand Effect

You might have heard about the Streisand effect before. It’s named after pop musician Barbara Streisand, who once threatened legal action because Google Earth showed an aerial view of her house and some websites published the images. Rather than stopping those images from being seen,...

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23 Jan Localisation, Localisation, Localisation

One of the most common questions that we’re asked by potential clients is how we go about using localisation to increase the relevancy of our messaging in different markets. After all, we work with clients from all over the world, and they’re not always looking...

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14 Jan Is Hustle a Lie?

If you’ve spent any amount of time consuming marketing content then the chances are that you’ve come across Gary Vaynerchuk already, whether that’s in person at an event or whether you’ve discovered a podcast, a video or a social media update. And if you’ve come...

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Saying No

07 Jan Knowing When to Say No

Sales and marketing teams are notoriously performance obsessed, and this tends to lead to us trying out everything we can think of in an attempt to meet our KPIs. It’s called the spaghetti approach, because it relies on throwing everything at the wall and seeing...

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27 Dec What to Expect from Sales and Marketing in 2019

The short version of this article is “more of the same”. After all, change is an iterative process, and it’s unlikely that the industry is going to radically change overnight. Instead, we’ll see the introduction and more mainstream adoption of a few new technologies while...

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17 Dec When to Say No to Tracking Metrics

Metrics are a marketer’s best friend, and they come in useful when we’re trying to tie campaigns back to an overall return on investment. They also help us to determine whether our marketing efforts are having an impact on the company’s bottom line or not,...

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